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This web site states the following, "Located in Wicker Park, Joes Wine Cellar is a purveyor of fine wines, cheeses, and craft beer." We noticed that the web page also said " Whether youre already on a lifelong journey of wine exploration or looking to begin, youve come to the right place." It also said " We carry a complete line of all varietals in all price ranges. If youre looking for a special bottle for a real aficionado, we can help you find something sure to impress. For those looking to learn more about wine and craft beers, sign up for one of our upcoming events." The header had Chicago wine store as the highest ranking optimized keyword. It is followed by Wicker Park wines, Wine store in Bucktown, and Wine which isn't as ranked as highly as Chicago wine store. The next words joeswinecellar.com uses is neighborhood wine shop. Wicker Park liquor store was included and might not be viewed by search crawlers.